When my mother first started selling homes for Coldwell Banker, back when I was in middle school, before computers, cell phones, and the world wide web, the local MLS used to print books with all the listings. They were like big telephone books with all the properties that were for sale. As soon as a book was published it was out of date. Homes went under contract every day just like they do now. But the local MLS couldn't publish a new book every day so the information source went out of date almost the day it arrived.
By the time I started selling homes for clients, laptops and cell phones were tricks of the trade. The local MLS boards had all gone to computerized data bases of the properties that were for sale through the multiple listing service. Remember the old DOS data bases. Ugh. Yes, I do too and they were not user friendly. Today, oh how house hunting has changed.
Coldwell Banker is committed to being the leader in technology in the real estate business. One of the research studies done by the company shows how home buyers look for homes today. Take a look.
- Over 80% of home buyers use the internet to find their next home.
- Over 80% of home buyers use a real estate agent to help them with the transaction.
- Yard signs are still a big factor in how home buyers find their next home.
- All other print media sources are a lot less important than they were a few years ago.
If you know home buyers are using the internet more than ever to find their next home then don't you think you should sell your home with the company that gives their client's homes more internet exposure than anyone else.
Have you seen:
Coldwell Banker's YouTube Channel On Location
Coldwell Banker's Seller Resources Website
And you have to see the new Coldwell Banker iphone app. Its really sweet.
Now before you sell your home ask yourself this, if most buyers these days start their home search on the internet don't you want to list with a company that will put your home in more places on the internet that any other company? Yes, you do. Oh, how house hunting has changed.
Comments